Broccoli is typically grown in a cool season and is Australia’s 10th largest vegetable crop in terms of value,
Recently Broccoli has taken a new interest worldwide as a vegetable and Australian Broccoli runs a positive balance of trade in domestic and export markets due to a growing demand. Typical export for Australian Broccoli markets are Japan, Singapore, Taiwan
The industry is built on having a consistent supply of high quality product that is packed to the different Customers specifications,
Customer demands can be very strict in their preference for colour, shape and stalk length in the different broccoli varieties.
To ensure the market is supplied with the highest product quality it expects, careful attention must be given to all areas that influence production, harvesting, post-harvest handling and marketing.